Typography - Task 3: Type Design & Communication
11/11/2024 - 23/12/24 / Week 7 - Week 14
Aquela Zefanya Soares / 0374377
Typography / Bachelor of Design (Honours) in Creative Media / Taylor's University
TABLE OF CONTENTS
INSTRUCTION
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TASK
1. Practice and Sketches
Before starting, Mr. Vinod told us to practice with three different types of nibs/tips.
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2. References
Since I knew the direction I wanted to take, I searched for references that aligned with my idea and eventually discovered that semi-serifs existed. I ended up liking that style.
3. Digitalization
Deconstruction
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A. Font Design
Process
Measurements
1. Before Feedback
2. After Feedback
3. FontLab 7
B. Poster
1. References
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2. Before Feedback
Final Task 3
Font: https://drive.google.com/file/d/1j8ZqSak7LaHy5csAeQN7VGHJ54fEOtyA/view
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Font Tester
FEEDBACK
Week 8
Week 9
Specific Feedback: The letter s is wrong because the top should be smaller than the bottom, and the o should be the base of some letters, the width between the horizontal and vertical lines is not the same.
General Feedback: Mr. Vinod taught us how to make letter s smoothly and told us that while making letter t, generally the left side is smaller than the right side, so we need to paid more attention to that.
Week 10
Specific Feedback: All letters already good except for the letter s, it needs to be reworked because it doesn't work. The punctuation is wrong and must be rework referring to the guide in Microsoft Teams.
General Feedback: Mr. Vinod guided us and checked our work personally to point out our mistakes and provide feedback.
Week 11
Specific Feedback: The overall design is okay, but the letter g needs to be adjusted a little.
General Feedback: Mr. Vinod guided us and checked our work personally to point out our mistakes and provide feedback.
Week 12
Specific Feedback: The overall design is okay, but the letter g needs to be adjusted a little.
General Feedback: Mr. Vinod guided us and checked our work personally to point out our mistakes and provide feedback.
Week 13
Specific Feedback: The poster was incorrect because I didn’t include all the letters I had created. After I revised it, Mr. Vinod suggested moving the words around to improve the reading flow and overall composition.
General Feedback: Mr. Vinod guided us and checked our work personally to point out our mistakes and provide feedback.
REFLECTIONS
Experience
This task was both challenging and interesting for me because I had no idea that making a typeface would be this difficult. I knew traditional calligraphy was hard, but trying it myself proved just how tough it really is. Even after a lot of practice, I can't say my results are decent, but as Mr. Vinod said, it is still a hundred years too early for me to have a decent skill. Regardless, I’m still happy with the results.
The whole process was fun because the idea of creating your own typeface is just so cool. However, there is so much to consider, like the measurements for the characters, the kerning, and even the optical illusions you constantly have to watch out for. It is definitely hard work, but it is all worth it when you see your own typeface. It feels so rewarding.
Observations
For the font itself, doing the dissection helped me realize that I don’t necessarily have to create every single letter from scratch. Some letters can serve as a base, or the same rules can be applied to other letters so they follow similar principles. This is why, when working on the kerning, some letters follow the 'base letters.'
I also learned some fun facts along the way. For example, I didn’t realize before that the top and bottom parts of the letter 's' are not the same size, which is done to make it look balanced. Also, the horizontal line in the letter 't' isn’t the same length on both sides. Because of this, I’ve started to notice that not every letter in a typeface has equal spacing, but it looks consistent because our brain tricks us into perceiving it that way.
Findings
From this task, I learned how to use three different pen nibs and how to apply them in the future. I also learned how to create my own typefaces. There are many things I needed to pay attention to, especially how to properly measure everything. In order for the characters to look good, I realized I need to understand the basic concepts, not just rely on my eye. I learned to really observe other typeface creators’ perspectives and try to implement those ideas into my own work.
Through this assignment, I also got the chance to learn a new app, FontLab 7. Since the layout is a bit similar to Adobe Illustrator, I didn’t have much trouble adapting to it. By doing this I learned that there’s a lot to consider when adjusting the kerning for each character, and how important it is to make sure everything looks visually balanced and interesting.
This assignment has made me see typefaces differently. They’re not just text for us to read, there’s so much creativity and thought process behind them, which makes them beautiful.
FURTHER READINGS
This part helped me realize the direction I want for my typeface. I plan to incorporate some serifs into the design. Most importantly, I want to ensure that people can read my text clearly and without difficulty.
From this part, I realized that maintaining a proper x-height is crucial because it can affect reading comprehension if the letters appear too similar, especially 'a', and 'o', 'h', and 'n'. It's also important to pay attention to the closures and apertures in the characters. Since the x-height influences these features, any misalignment can negatively impact readability.
This part helped me understand the direction I wanted for my typeface. Since I really like the look of Bodoni, I realized that I want to create a high-contrast typeface. With that in mind, I adjusted my x-height accordingly.
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