Design Principles - Task 3: Development & Design
Picture Source: Design Principles 101: The Basics of Graphic Design |
HenkinSchultz
03/03/2025 - 17/03/25 / Week 5 - Week 7
Aquela Zefanya Soares / 0374377
Design Principles / Bachelor of Design (Honours) in Creative Media / Taylor's University
TABLE OF CONTENTS
INSTRUCTION
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LECTURES
TASK
In this task, we were required to develop and create a final design based on the idea we proposed before.
1. Chosen sketch
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Rationale
For the last artwork (Fig 1), I want to make it simple without many elements like my previous two sketches. I tried to depict how the filmmaker's dream of making films stopped because of time. I used the clock as the time and the film strip as a road that contains his unreleased passion and hopelessness. Because I wanted to create an interesting piece, I focused more on the Principle of Continuity. It is shown in how the film strip leads to the clock and then to the text. To emphasize the focal point (the clock), I used contrast by adding a glow around it and placed it against a dark background to enhance the effects. Lastly, I applied words and images by putting the text below the focal point to ensure the composition feels balanced and doesn't feel too heavy on the left.
2. Development
- Color exploration
- For this part, I decided to use a muted color scheme and then add contrast using yellow and white.
- Tweak
- Rationale
- After putting color in my sketch, in Fig 2.2, I decided to adjust my composition. Since I feel like my positioning was already strong, I have no more adjustments. To enhance the feeling of lost time, I shattered the clock and numbers. And the composition feels like the filmmaker's dream is doomed. Lastly, I replaced the effects from the previous sketch, I wanted to make the composition more dreamy-like so I added noise and a faint wavy texture for the new version.
- Additional adjustments in Photoshop
- Since I'm unable to capture the perspective for my film strip, I decided to use real pictures instead. I experimented with Photoshop's tools until I got the result that I wanted.
- Background exploration
During the week 6 feedback session, Ms. Jinchi said that I needed to explore more color for the background instead of using jet-black color. Therefore, I chose three additional colors: dark purple, dark brown, and dark green. Later, I asked my friends' opinions, we discussed and I ended up choosing dark purple for my background.
- Typeface exploration
Source:
- P22 Mackinac by Mike Beens,
- Blambot Casual by Nate Piekos,
- Lemon Milk by Marsnev,
- Vtks Noise by Douglas Vitkauskas,
- Woodcutter Noise by Woodcutter,
- Background Noise by junkohanhero,
- Remington Noiseless by Richard Polt.
These are the typefaces (Fig 2.5) that I feel would be fitting for the book cover. I'm still trying to do some experiences but I lean towards Woodcutter Noise by Woodcutter and Remington Noiseless by Richard Polt.
After discussing it with my friends, I decided to choose the first option (Refer to Fig 2.6). For the title, I used Woodcutter Noise by Woodcutter, and for the author's name, I used Remington Noiseless by Richard Polt.
3. Final Design
Title: Signal to Noise - Cover Reimagined
Software: Ibis Paint X and Adobe Photoshop
Rationale
Fig. 3.1 and 3.2 are my interpretation of Signal to Noise by Neil Gaiman. As I mentioned before, I wanted to depict the filmmaker’s hopeful dream being destroyed as he runs out of time. To convey this, I used a burned film strip leading to a broken clock. Additionally, I scattered the clock’s numbers to enhance the sense of chaos.
I’m also a fan of the original cover artist, Dave McKean. I love how he incorporates drawing, painting, photography, collage, found objects, and textures in his work. To learn from his style, I combined my drawing with photography and textures.
For the composition, I applied the Principle of Continuity to guide the viewer’s eye toward the clock, which serves as the focal point. To emphasize it, I created contrast by adding a glow around it and placing it against a dark background. Furthermore, I balanced the composition by adding words and images while positioning the text below the focal point to prevent the left side from feeling too heavy. Lastly, I incorporated noise textures to enhance the dramatic, dream-like atmosphere.
FEEDBACK
Week 6
Specific Feedback: Ms. Jinchi said that I needed to explore more color for the background instead of using jet-black color. Additionally, she suggested that serif is not suitable for the theme and I should stick with sans-serif. Lastly, she commented on my typeface choices as I only provided options but not the application, later it would waste future clients' time.
General Feedback: Always write task briefs each time doing the assignments.
Week 7
Specific Feedback: The design is interesting, however the film strip is unclear because of the burning effects. Try to tone down the effects and make the film strip pop more as it doesn't look like one but more like a wave. Additionally, try to make the clock pop so it looks broken.
General Feedback: Read the instructions carefully before submitting the final compilation.
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