Intercultural Design - Assessment
Picture Source:
[Bali] Legong Dance | Eric Walter
Picture Source:
[Bali] Legong Dance | Eric Walter
06/02/2025 - 21/03/25 / Week 1 - Week 7
Aquela Zefanya Soares / 0374377
Intercultural Design / Bachelor of Design (Honours) in Creative Media / Taylor's University
Assessment
TABLE OF CONTENTS
INSTRUCTION
LECTURES
PROJECT 1 (Week 1-3)
Theme: Everyday Design
Brief: In this assignment, we were required to develop a design proposal based on the theme "Everyday Design". We need to understand the theme, research and analysis, and develop preliminary ideas.
Progress:
Before doing the project, we were required to form a group with students from different majors. Afterward, we need to create a proposal (in PPT format) and do a video presentation.
PROJECT 2 (Week 4-5)
Brief: In this task, we were required to gather and document our research focused on our chosen theme and research objectives. While doing so, we had to use data collection methods to support our ideation process from the proposal.
For our research, we decided to conduct an observational study at a batik store in Sunway Pyramid and the National Textiles Museum in Kuala Lumpur.
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PROJECT 3 (Week 5-7)
Brief: In this project, we were required to document and share our research findings through TikTok videos. We had to present our observations, insights, and experiences in an engaging way, making our topics accessible to a broader audience.
Tiktok: https://www.tiktok.com/@clikclakbatik?_t=ZS-8uty9PPksSm&_r=1
REFLECTION
Throughout this module, I learned the importance of preserving our culture through everyday design. Based on my research, I realized that keeping culture relevant, especially for teenagers, is hard since some traditions are strict and cannot be changed. Meanwhile, trends constantly evolve. It is challenging to stay relevant, we need to adapt quickly. These are some of the reasons why people tend to forget their cultures.
Feedback from lecturers helped me realize that we can incorporate elements from other cultures by integrating them into our own. With this in mind, my group decided to combine Zori sandals (from Japan) with Batik (from Malaysia, Indonesia, Singapore, Thailand, India, Sri Lanka, Nigeria, etc.).
For data collection, we conducted online research and an observational study. Through this process, we found a suitable design to apply to our Zori sandals. We aimed to make the design fashionable so that young people, especially women, would be interested in purchasing it if it were to be released.
While working on this project, I realized how difficult it is to find batik stores to support our research. This shows how cultural elements are becoming less interesting to people today. Additionally, my group struggled with selecting which cultures to incorporate and how to preserve them. Fortunately, we overcame these challenges and found a solution.
Overall, this course has been an enjoyable experience. I loved the process and happy to have learned more about my culture and how to preserve it.
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