Design Research Methodology: Final Compilation & Reflection
Aquela Zefanya Soares / 0374377
Design Research Methodology / Bachelor of Design (Honours) in Creative Media / Taylor's University
TABLE OF CONTENTS
INSTRUCTION
TASK 1
TASK 2
TASK 3
TASK 4
Presentation Video
Presentation Slides
FEEDBACK
Week 1: Briefing on the Module
Week 2: (holiday)
Week 3: First meeting with assigned lecturer based on specialization. Dr. Wong said that my research idea was good and could be further explored.
Week 4: Dr. Wong said that I need to change my title and guided me on how to create a proper one. She also pointed out grammatical errors in my documents and told me to add a background study
Week 5: Dr. Wong corrected my mistake because I used connectors at the beginning of new paragraphs. Aside from that, my Task 1 was accepted, and I can proceed with Task 2.
Week 6: There was no online consultation due to Dr. Wong’s unavailability, as she had an important meeting.
Week 7: Dr. Wong said that I needed to make a few adjustments to the critical review. After that, she accepted my work and told me I could proceed to Task 3.
Week 8: (independent learning week)
Week 9: Dr. Wong said that I needed to add justification for my survey participants and include references to support it. She mentioned that my research methodology was correct, with only a few minor adjustments needed.
Week 10: Dr. Wong accepted all of my questionnaire questions without any issues and told me to proceed with sharing the survey with the intended target audience.
Week 11: Dr. Wong said that I need to add a sampling section before starting the data analysis. She also advised me to change the section title from 'Open-ended' to a more appropriate heading.
Week 12: Dr. Wong said that my charts were incorrect because I directly copied and pasted them from Google Forms. She then explained the correct way to create them.
Week 13: Dr. Wong fixed some of my mistakes while I was working on Task 4. She said that my charts are generally acceptable, but I need to make a few corrections. I also need to revise how I label the figures and fix some of my citations because they are incomplete.
Week 14: Dr. Wong said that the conclusion and research findings are different, so I need to add a separate subheading for the research findings. Everything else is okay.
REFLECTIONS
Experience
Throughout this module, I found the experience both challenging and fun. I was able to apply some of the knowledge I learned back in highschool, but the intensity was definitely different, as I’m now in a higher level of education. One of the biggest lessons I learned was that conducting research is not easy. I had to understand how to write a proper research proposal, which required time and effort. Creating relevant research questions and objectives was also more difficult than I expected.
The critical review was another major challenge, I had to search through a large number of research papers online, skimming and analyzing them to find ones that were closely related to my topic. It took a lot of time and discipline. However, the most challenging part of all was carrying out the research itself. Finding 80 respondents was tough, and I realized that not everyone is willing to fill out surveys. This taught me to be more mindful when designing questions to ensure that they are engaging while still answering my research objectives. Analyzing the results was also time-consuming and required careful attention to make sure the insights aligned with my research questions. Overall, this module has been a rewarding mix of difficulty and enjoyment, and it helped me grow a lot.
Observation
I also observed that many of my friends struggled with creating their research questions, just like I did. It wasn’t easy to come up with questions that were clear, relevant, and aligned with the objectives. Another common challenge we faced was finding respondents. Even after sharing the survey, it was hard to get people to actually answer. Some were willing, but many chose to skip it or respond with very short answers, even when the question asked them to elaborate. I’ve learned that this is something to be mindful of in the future, when designing surveys, I’ll try to make the questions more engaging or easier to answer without losing their purpose. At the same time, I understand that not everyone will respond the same way, and that’s okay. It’s just part of the process and something I’ll continue to improve on in future research projects.
Findings
From this research, I learned that visual branding and UI design really do affect how much people trust an e-commerce platform. Most of the respondents were around 19 to 21 years old, which fits the target audience I had in mind. It was interesting to see that many of them agreed things like consistent colors, clean layouts, and a professional look made them feel more confident when shopping online. I personally feel the same, if a site looks outdated or messy, I also get worried about whether it's safe. The UI design also played a big role. A lot of people said that if a platform is easy to navigate, loads quickly, and is well-organized, they’re more likely to trust it. Other things like secure payment options, customer reviews, and clear product images also made people feel safer. I realized that even small details like these can influence whether someone decides to buy something or not. Reading the open-ended answers was also helpful because it showed how much people notice and care about how a site looks and functions. Overall, this research helped me understand that design and trust are closely connected in online shopping.
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